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The Benson rower, which was unveiled last Friday, provides a wide range of movement and pivots, aided by multiple pulleys, springs and cylinders. But the key to its lifelike movement are the four custom-made pneumatic parts called fluidic muscles from the German company Festo. These parts contract like muscles when they compress air and provide a remarkably wide range of smooth motion, helping to make this model the gold standard of rowing machines. Engineers helped with the motion controls and business students from President Spinelli�s entrepreneurship course worked on the business plan.