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13/02/2009

The oldest rowing association in the world is changing its name. The Amateur Rowing Association (ARA) is to become British Rowing.

Described in the GB Rowing press release, the reason for the renaming is for sponsorship reasons. The ARA is rebranding as a “result of the on-going partnership initiatives where British sport benefits from the expertise of large companies.”

The ARA was set up in 1882. By that stage Oxford University and Eton College had already established rowing and the oldest existing rowing club, Leander was in existence as well as other clubs. The ARA governs rowing in England covering 550 clubs with a membership of about 23,000. It is responsible for training and selecting crews to represent Great Britain. Scotland and Wales have their own rowing associations.

A new logo is being developed for use at the British club, regional and international level. The Rowing Service has posted a look at the new logo: http://www.rowingservice.com/ARAlogonew.jpg

Η ανακοίνωση της Βρετανικής ομοσπονδίας

ARA to be rebranded 'British Rowing'

Posted : 09/02/09 Association Council members have approved a change of name to 'British Rowing' in principle at their quarterly meeting on Saturday 7 February.

The motion was approved by a unanimous vote from members present. The necessary rule changes for the new name will be formally approved at an ARA Extraordinary General Meeting (EGM) in June.

The ARA is working closely with global pharmaceutical company AstraZeneca as part of a FTSE-British Olympic Association initiative. The rebranding is the result of this on-going partnership initiative where British sport benefits from the expertise of large companies

In its mission to update and strengthen the ARA's identity, AstraZeneca recruited leading brand building agency Brand (x). Council members received first sight of a new logo which will now be developed further for use in a variety of applications across the ARA from club, regional and international level. The final version of the logo will be launched at the ARA's autumn national conference.

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